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so I’m not usually a lettering junkie (I like serifs so I don’t love helvetica, though I did watch the documentary. In a bar. On mute. I read all of the subtitles/captions/whatever. They happened to be done IN helvetica. I like to think that my pointing it out it what made the bartender give me a free round) but holy crap look at that “The”! It’s so pretty!
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